Buceando por la red, básicamente en Twitter, me topé con un artículo de Ragan's PR Daily que me gustaría compartir con ustedes.
Se trata de una recopilación de errores en comunicación 2.0 que perjudicaron la imagen de una persona, organización o empresa y terminaron en despidos, disculpas públicas y mucho más.
Les dejo el primer párrafo para que vean de qué se trata:
"Twitter still keeps quite a few CEOs awake at night.
As a result, many of them continue to avoid the social networking site.
Today The Wall Street Journal reported on the Twitter-shy CEOs.
“Chief executives are under pressure these days to appear accessible and ‘authentic,’ but social media … poses risks for top managers and the companies they represent, in the form of lawsuits, leaked trade secrets or angered customers,” WSJ’s Leslie Kwoh and Melissa Korn wrote.
For all its worth—and the social network has a ton of worth—Twitter has its pitfalls, such as tweets that could lead to PR flare-ups, social media firestorms, and firings.
Here are 10 such tweets, with real-life examples..."
As a result, many of them continue to avoid the social networking site.
Today The Wall Street Journal reported on the Twitter-shy CEOs.
“Chief executives are under pressure these days to appear accessible and ‘authentic,’ but social media … poses risks for top managers and the companies they represent, in the form of lawsuits, leaked trade secrets or angered customers,” WSJ’s Leslie Kwoh and Melissa Korn wrote.
For all its worth—and the social network has a ton of worth—Twitter has its pitfalls, such as tweets that could lead to PR flare-ups, social media firestorms, and firings.
Here are 10 such tweets, with real-life examples..."
Para leerlo entero, click en Tweets that will incite a PR firestorm
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